Ethnique
courtyard
Ethnique Courtyard is a curated fashion brand celebrating the intersection of ethnic craft and contemporary silhouettes. Launching with a considered edit of pieces that speak to the modern Indian wardrobe, the brand entered the market with a clear aesthetic identity and an audience-first approach to digital presence.
About the client
Smallfolks delivered the brand's debut campaign from the ground up handling production design, photography, and all visual assets for both the social launch and the website. Every frame was designed to communicate Ethnique Courtyard's considered positioning: ethnic in material, modern in outlook.
About the project
