This major campaign ran across two distinct visual worlds. The Heritage Photography series positioned Cressida's heirloom pieces against archival, film-textured imagery evoking memory and legacy. The Daily Wear series brought the same jewellery into a bold, nostalgic pop-culture lens, showing that Cressida belongs on every woman, every day. Smallfolks handled creative direction, photography, videography, and editing end-to-end, producing a fully deployable content suite for social and digital.